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Earthsong for Hoteliers

Why ‘Earthsong’

 

‘Earthsong’ is a premiere marketing consortium of ‘experience’ hotels

that are truly exceptional in location, setting, design and services

 

In the changing global economy and in an era of consolidations where mega brands are emerging in majority, it is increasingly becoming important for the individual hoteliers and smaller groups to band together to combat the competition, and to bolster their reservations, marketing, public relations, and other muscle.

 

The  prerequisites for visibility, viability & volumes such as promotions & advertisements, participation in travel events & fairs, maintaining sales offices, hiring competitive sales staff, handling public relations & social media, visiting travel agencies, managing online operations & reservations, and other such related activities are often cost prohibitive for individual hotels

-  the answer lies in building economy of scale through collaborations.

 

Earthsong is a full service hotel marketing consortium which, through a collaborative approach, provide member hotels cost effective and sustainable business development opportunities while assisting them in conceptualization and enhancement of guest experience.

 

Backed by the team of passionate footloose travellers with a unique blend of expertise in marketing, public relations and creative services; Earthsong provides energetic, experienced and pro-active   services geared towards delivering high occupancies and creating brand awareness.

 

‘We work with the people we believe in, We become a part of your team;

You’ll hear a lot from us and your success is what turns us on’

 

Our Services

 

Brainstorming, Conceptualization & Synergizing

evaluate & enhance overall theme of the property ; understand & identify the target audience ; analyse occupancy & ARR and recognize the scope of improvement ; incorporate innovative guest experiences ; refine in-house guest communication ; design & implement various plans, packages, menus & policies ; assess & strengthen the website design, content & flow ; design & develop enticing promotional media

 

Online Channel Partners

identify, engage, administer & manage multiple online travel portals ; negotiate contracts & rankings ; ensure rate parity ; maintain day wise inventory & rates ; handle all reservations & collect payments

 

Offline Travel Partners

maintain  ongoing & persistent liaison with travel agents, tour operators & event agencies ; negotiate rates & contracts with key consolidators & operators ; handle all business communication, reservations & payments ; organise familiarization trips

 

Online Reputation Management & Social Media

enhance online presence, extend visibility & increase website traffic ; create  & post innovative & exciting content ; respond to comments, feedbacks & complaints ; effectively handle negative reviews ; guest follow-ups for positive review generation ; manage sponsored posts & listings ; generate brand awareness ; establish guest loyalty & trust

 

Online Promotions & Advertisements

identify  effective promotion channels & campaigns ; create design & content for all online media ; maintain enticing & updated website ; strategise, plan, schedule & manage all online promotions, campaigns & advertisements including pay-by-clicks ; send regular e-broadcasters to varied & large databases

 

Travel Events & Public Relations

identify the right & cost effective travel shows, exhibitions & events ; facilitate & manage collaborative participation ; liaison with travel consultants, bloggers & press ; make representations to corporate houses & institutions

 

Automated IT Enabled Centralized Booking Office

handle direct enquiries & guest communication ; administer all offline & online reservations & payments ; maintain confirmed, hold & available inventories under various categories ; send offers,  vouchers & reminders through automated emails & SMSs ; facilitate online promo codes & offers ; build enquiry & guest database ; collect guest reviews & mark the areas of strengths & concerns ; prepare & analyse performance reports on revenues, occupancy & ARR through multiple channels

Copyright 2014 Earthsong Hotels